Case Study: iProspect achieves evidenced ROI and full offline conversion visibility with ResponseTap

iProspect Delivering evidenced ROI, with ResponseTap, since 2011

iProspect, a global digital performance marketing agency, needed to prove and optimize marketing results across the full customer journey but lacked visibility into offline conversions. Phone calls in particular were undervalued because clients couldn’t see what drove them or use call insight to improve local and multi-location campaigns, creating a clear analytics gap.

Since 2011 iProspect has used ResponseTap’s Call Intelligence to insert dynamic, location-specific phone numbers, integrate call data with DoubleClick, and deliver daily reports and deeper analysis via the Insight Hub. The work exposed that many high‑value sales occur by phone, improved attribution and campaign optimization, equipped contact centres with caller journey data for personalization and upsell, and delivered evidenced ROI and a competitive advantage.

iProspect

Phil Tolliday

Adops & Attribution Manager