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Visit WebsiteAnytime Fitness Increases Leads by 52% Through Targeted Search Efforts
Anytime Fitness
Tyler Igou Director
Paid Media & Demand Generation
Goodway Group
Goodway brings advanced media strategy to your digital marketing team. After years of reinvention, their only constant has been a dedication to building partnerships based on trust. But in today’s digital media landscape, your options are endless. Agility and speed are core to Goodway Group’s DNA: With over 90 years’ experience adapting and evolving, the Goodway team can help modern marketers successfully navigate digital transformation and disruptions.
Case Studies
Showing 22 Goodway Group Customer Success Stories
Innovative holistic marketing strategies lead to a 200% increase in conversion rates over a 6-month span
Anytime Fitness
Tyler Igou Director
Paid Media & Demand Generation
Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%
Anytime Fitness
Christian Betancourt
Director, Demand Generation (Paid, Social and Local Media)
Executing a comprehensive cross-channel strategy increased conversion rates by 400% for a leading cybersecurity client
Cybersecurity Company
Fintech company sees 85% increase in users as a direct result of the launch of its first-ever integrated paid media campaign
Financial Technology Company
Challenger fitness brand sees a 19: 1 ROAS on its brand awareness campaign in a new market
Fitness Brand Company
Adam Herman
SVP of Business Development and Strategy
New product launch supported with audience-first, cross-channel campaign strategy demonstrates 43% sales growth
Kodiak Cakes
Ali Fluke
Senior Advertising Manager
By customizing paid search campaigns aligned to market-specific business needs, a Kubota dealer’s conversion volume increased by 157%.
Kubota Tractor Corporation
National branded strategies and local dealer campaigns work together to produce better results and improved costs in search marketing
Kubota Tractor Corporation
John Lee
Director, Marketing
Taking a full-funnel measurement approach empowered a leading mattress retailer to confidently invest in its targeted audience strategy
Leading Mattress Retailer
Adopting an innovative measurement solution showed a 29% lift in incremental sales for a leading mattress retailer
Leading Mattress Retailer
Additional media channel touchpoints generated a 53% conversion rate lift for a leading restaurant chain
Leading Restaurant Chain
Powerful data-driven media activation drove a 50% increase in ROAS for national retailer
Major Office Supply, Furniture And Technology Retailer
Sara Petrill
Account Director, Client Services
Applying user propensity modeling helped to unlock new audience discovery and optimization strategies for a national amusement park brand
Nation’s Top Amusement Park
Leverage the Power of First-Party Data to Deliver Personalized Messaging at Scale
National Amusement Park Chain
New members acquired at 43% less than standard attribution reporting revealed
National Fitness Center
Organic grocery delivery company sees a 203% increase in revenue from paid media campaign with Goodway
Organic Grocery Delivery Company
Amazon Marketing Cloud Insights Lead to Accelerated Customer Acquisition for SpoonfulONE
SpoonfulONE
Zoe Glade
VP Head of Marketing
Powerful Lift Study Shows Adding Audio Increases Conversion Rates Up to 282%
Subaru of America
Luxury brand Tacori doubled conversion volumes and saw a 65% reduction in cost per action
TACORI
Alessa Martin
Vice President of Marketing
Enriching a Facebook-focused strategy with first-party data helped luxury brand Tacori realize an incredible 7.17 ROAS
TACORI
Alessa Martin
Vice President of Marketing
Custom audience segmentation and targeting strategy generated a lift of 16.8% in user submissions
Top-Rated Consumer Review Company
Huanlei Ni
SVP, Product, Marketing Data
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