Goodway Group B2B Case Studies & Customer Successes

Goodway brings advanced media strategy to your digital marketing team. After years of reinvention, their only constant has been a dedication to building partnerships based on trust. But in today’s digital media landscape, your options are endless. Agility and speed are core to Goodway Group’s DNA: With over 90 years’ experience adapting and evolving, the Goodway team can help modern marketers successfully navigate digital transformation and disruptions.

Case Studies

Showing 22 Goodway Group Customer Success Stories

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Anytime Fitness Increases Leads by 52% Through Targeted Search Efforts

Anytime Fitness logo

Innovative holistic marketing strategies lead to a 200% increase in conversion rates over a 6-month span

Anytime Fitness logo

Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%

Anytime Fitness logo

Executing a comprehensive cross-channel strategy increased conversion rates by 400% for a leading cybersecurity client

Fintech company sees 85% increase in users as a direct result of the launch of its first-ever integrated paid media campaign

Challenger fitness brand sees a 19: 1 ROAS on its brand awareness campaign in a new market

New product launch supported with audience-first, cross-channel campaign strategy demonstrates 43% sales growth

Kodiak Cakes logo

By customizing paid search campaigns aligned to market-specific business needs, a Kubota dealer’s conversion volume increased by 157%.

Kubota Tractor Corporation logo

National branded strategies and local dealer campaigns work together to produce better results and improved costs in search marketing

Kubota Tractor Corporation logo

Taking a full-funnel measurement approach empowered a leading mattress retailer to confidently invest in its targeted audience strategy

Adopting an innovative measurement solution showed a 29% lift in incremental sales for a leading mattress retailer

Additional media channel touchpoints generated a 53% conversion rate lift for a leading restaurant chain

Powerful data-driven media activation drove a 50% increase in ROAS for national retailer

Applying user propensity modeling helped to unlock new audience discovery and optimization strategies for a national amusement park brand

Leverage the Power of First-Party Data to Deliver Personalized Messaging at Scale

New members acquired at 43% less than standard attribution reporting revealed

National Fitness Center logo

Organic grocery delivery company sees a 203% increase in revenue from paid media campaign with Goodway

Amazon Marketing Cloud Insights Lead to Accelerated Customer Acquisition for SpoonfulONE

SpoonfulONE logo

Powerful Lift Study Shows Adding Audio Increases Conversion Rates Up to 282%

Subaru of America logo

Luxury brand Tacori doubled conversion volumes and saw a 65% reduction in cost per action

TACORI logo

Enriching a Facebook-focused strategy with first-party data helped luxury brand Tacori realize an incredible 7.17 ROAS

TACORI logo

Custom audience segmentation and targeting strategy generated a lift of 16.8% in user submissions

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