Case Study: TACORI achieves 7.17 ROAS with Goodway Group's First-Party Data Social Strategy

Enriching a Facebook-focused strategy with first-party data helped luxury brand Tacori realize an incredible 7.17 ROAS

Tacori, a luxury jeweler with both bridal and fashion lines, partnered with Goodway Group to solve a challenge around promoting two very different product lines: bridal jewelry sold through individual retailers and fashion jewelry sold directly on Tacori’s website. Tacori needed a holistic marketing approach that could meet each line’s unique needs across the customer journey.

Goodway Group implemented a first-party data-enriched, Facebook-focused social strategy using tailored Facebook and Instagram campaigns for different journey stages, audiences, and creative variants. The approach delivered strong performance, including a 25% year-over-year decrease in cost per landing page view, a 7.17 ROAS on the private sale fashion campaign, and an 18.5% year-over-year increase in ROAS.

TACORI

Alessa Martin

Vice President of Marketing