Case Study: Organic Grocery Delivery Company Achieves 203% Revenue Growth with Goodway Group

Organic grocery delivery company sees a 203% increase in revenue from paid media campaign with Goodway

Organic Grocery Delivery Company partnered with Goodway Group to strengthen brand awareness and customer acquisition through paid media, with paid search as the primary channel. The company’s goals were to acquire new customers at a low cost per conversion and increase market share in the grocery delivery space.

Goodway Group built and optimized a multi-channel media plan that expanded to include branding, customer insights and analytics, direct response campaigns, a partners and affiliates program, and an awareness blitz. The campaign delivered 4,000+ new customers in 2020 and 9,000+ in 2021, drove a 203% increase in revenue, and reduced programmatic CAC by 74% below goal.