Case Study: National Amusement Park Chain boosts loyalty with Goodway Group’s Dynamic Creative

Leverage the Power of First-Party Data to Deliver Personalized Messaging at Scale

Goodway Group worked with a national amusement park chain that wanted to increase member loyalty by driving season pass purchases and membership renewals. The challenge was to tailor messaging for existing park members across different media channels while using the customer’s first-party data more effectively.

Goodway Group used dynamic creative to build life cycle-based audience segments and deliver personalized messages at scale. The campaign ran more than 6,000 creative variations across multiple locations, and Goodway Group’s template-based setup reduced trafficking time by five days, improving efficiency and speeding time to market.