Case Study: Major Office Supply, Furniture And Technology Retailer achieves 50% ROAS growth with Goodway Group

Powerful data-driven media activation drove a 50% increase in ROAS for national retailer

Major Office Supply, Furniture And Technology Retailer worked with Goodway Group to better use its data assets as part of a broader marketing activation strategy. The retailer was struggling with complex, highly granular, and fragmented data that made it difficult to turn insights into timely action.

Goodway Group consolidated and restructured 20+ data sources and built a custom Tableau dashboard to give the client more real-time access to reporting and insights. This enabled more agile media optimization and weekly event-level reporting, helping drive a 50% increase in ROAS over six months and a 3X lift in paid media conversions.