Case Study: TACORI doubles conversions and cuts CPA with Goodway Group's RealValue®

Luxury brand Tacori doubled conversion volumes and saw a 65% reduction in cost per action

Tacori, a luxury jeweler, wanted to maximize its paid media investment and improve ROI across its national campaign. Goodway Group brought in its enhanced algorithmic suite, RealValue®, to explore a more efficient way to buy high-value inventory at the right price and time.

Goodway Group implemented a combinatorial inventory algorithm that evaluated impressions based on user-value signals and enabled a tiered bidding strategy focused on higher-value auctions. After a two-week test, Tacori saw a 2x increase in conversion rate and a 65% decrease in cost per action, with more higher-performing impressions won.

TACORI

Alessa Martin

Vice President of Marketing