Case Study: Kubota Tractor Corporation achieves 157% more conversions with Goodway Group's Hyperlocal SEM Strategy

By customizing paid search campaigns aligned to market-specific business needs, a Kubota dealer’s conversion volume increased by 157%.

Kubota Tractor Corporation partnered with Goodway Group to support its digital advertising co-op program across more than 400 dealer locations. One dealer, Farmbelt Kubota in rural Mississippi, relied on an always-on paid search campaign as its primary lead driver and wanted to improve ROI as the COVID-19 pandemic began.

Goodway Group built a hyperlocal SEM strategy tailored to each dealer’s market-specific needs, creating 50+ ad groups for the Mississippi dealer with responsive search ads and hundreds of relevant broad and exact match keywords. The campaign delivered strong measurable gains, including a 157% year-over-year increase in conversions, a 63% improvement in CPA, a 159% increase in CTR, and a 28% decrease in CPC.

Kubota Tractor Corporation