Case Study: Kodiak Cakes Achieves 43% Sales Growth in Snacking with Goodway Group

New product launch supported with audience-first, cross-channel campaign strategy demonstrates 43% sales growth

Kodiak Cakes partnered with Goodway Group to help launch new snack products as it worked to move beyond its traditional breakfast category. The challenge was to build awareness and demand for these new items in a highly competitive snacking market, with distribution initially limited to targeted geographies and select retailers.

Goodway Group used an audience-first, cross-channel campaign that combined the client’s third-party data with newly built psychographic personas, then activated display and video to balance reach and efficiency. The campaign delivered 43% sales growth during the active period, 48% sales growth post-campaign momentum, and a 92.7% video completion rate, while also coming in under budget on eCPM and driving strong in-store and online snack sales.

Kodiak Cakes

Ali Fluke

Senior Advertising Manager