Case Study: SpoonfulONE achieves 13x purchase rate lift with Goodway Group and Amazon Marketing Cloud

Amazon Marketing Cloud Insights Lead to Accelerated Customer Acquisition for SpoonfulONE

SpoonfulONE partnered with **Goodway Group** to grow customer acquisition for its science-backed baby nutritional product line in a niche, highly competitive category. While standard campaign metrics showed basic performance, the brand needed a clearer view of how different media types and audience tactics worked together to drive purchases, especially across prospecting, remarketing, and device-based exposure. Goodway Group used **Amazon Marketing Cloud (AMC)** to analyze cross-media performance in a privacy-safe way.

Using AMC, **Goodway Group** built custom reporting to measure how display, Sponsored Product ads, prospecting, remarketing, and cross-device exposure affected purchase rates. The analysis showed that customers exposed to both display and Sponsored Product ads had a **3x** higher purchase rate than those seeing Sponsored Product ads alone, cross-device desktop + mobile exposure delivered a **4x** lift versus mobile alone, and prospect + retargeting ads drove a **13x** lift over remarketing alone. These insights helped SpoonfulONE shift toward more upper-funnel tactics and improve reach, conversions, and ROI.

SpoonfulONE

Zoe Glade

VP Head of Marketing