Case Study: Leading Mattress Retailer achieves 29% incremental sales lift with Goodway Group

Adopting an innovative measurement solution showed a 29% lift in incremental sales for a leading mattress retailer

Leading Mattress Retailer partnered with Goodway Group to better understand how its digital advertising efforts were driving online sales. The retailer needed a clearer view of campaign effectiveness to guide future marketing strategy and investment, and Goodway was brought in to provide media strategy and measurement recommendations.

Goodway Group implemented a ghost bidding measurement methodology to create exposed and control groups without wasting budget on PSA ads. This allowed Goodway Group to directly correlate media spend to purchases, uncovering a 12.1% lift in display advertising, a 17.4% lift in native advertising, and a 29% total lift in sales conversions across combined channels.