WGSN B2B Case Studies & Customer Successes

WGSN (www.wgsn.com) is the world’s leading trend authority, serving fashion and creative-led companies in over 86 countries. WGSN services cover fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert consulting. WGSN help drive customers to greater success. Together, Create Tomorrow. WGSN is part of WGSN Limited, comprising of market-leading products including WGSN Instock, WGSN Lifestyle & Interiors, WGSN Styletrial and WGSN Mindset WGSN bespoke consultancy services. WGSN is owned by Ascential plc, a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions and Festivals, and Information Services.

Case Studies

Showing 17 WGSN Customer Success Stories

BekaertDeslee is embracing sustainability and pioneering the next generation of mattresses and pillow covers

BekaertDeslee

Charlene Vaz

Design & Marketing Director North America

Resilience through creative engagement strategies and playful product design

Buttonscarves

Linda Anggreaningsih

Chief Executive Officer

Case-Mate - Customer Case Study

Case-Mate

Nicole Love

VP Product Development

va de Eva founder sees an increase in revenue by working with WGSN to strengthen brand positioning

Eva de Eva

Dung To

Founder

Francine Candiotti turned to WGSN to help her create fashion-forward collections and revive Fila’s standing as a leader in sports performance apparel

Fila

Francine Candiotti

Design Director

Garnet Hill - Customer Case Study

Garnet Hill

Martha Eyman

Director of Merchandise Planning

We helped this global fashion retailer to optimise their assortment of dresses

Global Fashion Retailer

With the help of WGSN, GP Batteries transformed a utilitarian product into an award-winning stylish lifestyle accessory

GP Batteries

HAMID B.

Head of Product Planning & Design

We helped this cosmetics brand reposition its product line in China

Leading Japanese Cosmetics Brand

LG marks the beginning of hyper personalisation with consumer centric design for home appliances

LG

Milagros - Customer Case Study

Milagros

Camellia Chan

Director & General Manager, Sales & Production Management

MKS Shoes strengthened its market positioning by carving out and owning its niche

MKS Shoes

Fitria Vidyawati

Founder

Paragon’s investment in microbiome technology helps address consumers’ skin concerns amid the pandemic

Paragon Technology and Innovation

Andriani Oktadianti

Group Head Brand Development

Bringing joyful expression to a post-pandemic world

Peapod Digital Labs

Venita James

Manager, Trend Forecasting & Consumer Analysis at Peapod Digital Labs

Helping the third largest sportswear manufacturer in the world navigate colour

Puma

Melissa Tvirbutas

Global Head of Color & Material Design-Footwear

T2 Tea delights customers by offering an immersive brand experience

T2 Tea

Wendy Byrne

Head Of Buying

A drastic shift in demand meant this Turkish fashion brand needed to refocus its strategy

Touché Privé

Osman Arda Sezer

Chief Strategy Officer (CSO)

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