Case Study: Peapod Digital Labs achieves 70% sell-through in 5 weeks with WGSN insights

Bringing joyful expression to a post-pandemic world

Peapod Digital Labs, the digital and e-commerce engine for Ahold Delhaize USA, needed fresh trend insights to guide new product design for general merchandise and seasonal gifting. Using WGSN Insight, the team looked for signals about post-pandemic consumer mindsets and the demand for optimistic, expressive products.

WGSN helped Peapod Digital Labs identify the appeal of joyful design, bright colors, and expressive styling, which informed a melamine children’s tableware range of plates, bowls, and cups. The launch was a major retail success, with the line more than 70% sold through within the first five weeks and sales far exceeding targets.

Peapod Digital Labs

Venita James

Manager, Trend Forecasting & Consumer Analysis at Peapod Digital Labs