Case Study: Paragon Technology and Innovation achieves beauty innovation success with WGSN

Paragon’s investment in microbiome technology helps address consumers’ skin concerns amid the pandemic

Paragon Technology and Innovation, a leading beauty company in Indonesia, faced shifting consumer needs during the pandemic as shoppers bought less makeup and reported increased skin sensitivity from factors like sun exposure and frequent hand sanitiser use. To adapt, Paragon turned to WGSN insights and trend forecasts, including the Ingredients Forecast and Generations reports, to guide new product development and messaging for brands such as Wardah, Emina, and its new sensitive-skin line, LABORÉ.

With WGSN’s guidance, Paragon launched LABORÉ for tropical sensitive skin using microbiome-focused ingredients, introduced a stick-format Wardah sunscreen, and refined Emina’s Gen Z targeting. The results were strong: LABORÉ became the first skincare brand in Indonesia to use microbiome technology for sensitive skin, its special package sold out online within two weeks, and Paragon strengthened its reputation as an innovator in the Indonesian beauty market.

Paragon Technology and Innovation

Andriani Oktadianti

Group Head Brand Development