Case Study: Garnet Hill achieves weeks-to-minutes seasonal planning with WGSN INstock

Garnet Hill - Customer Case Study

Garnet Hill, a lifestyle retailer focused on the affluent women’s market, faced a slow, error-prone seasonal planning process that relied on interns taking daily snapshots to track competitors, identify assortment gaps, and validate core competencies across categories from swimwear to lingerie. Director of Merchandise Planning Martha Eyman needed a faster, more reliable way to monitor competitors and inform assortment and pricing decisions.

By adopting WGSN INstock, Garnet Hill replaced weeks of manual work with minutes of automated, actionable insight. INstock provides historical and real-time views of competitors’ assortments and pricing, enabling better timing of discounts, faster response to trends and sellouts, and concrete evidence to raise prices in strong areas without losing market share—streamlining planning and removing guesswork.

Garnet Hill

Martha Eyman

Director of Merchandise Planning