Case Study: Case-Mate achieves fashion-forward brand transformation with WGSN

Case-Mate - Customer Case Study

Case-Mate, a mobile-accessory brand known for utilitarian, mostly black cases, faced the challenge of broadening its appeal and repositioning products as fashion accessories. Nicole Love, VP of Product Development, wanted to differentiate the brand with colour, prints, patterns and materials while reducing the risk of missed trends and supporting global expansion.

By partnering with WGSN for catwalk-led trend forecasts and market intelligence, Case-Mate validated creative choices, inspired marketing and product direction, and informed expansion into markets like Russia, China and Brazil. The insight-driven approach supported the celebrity-led "Right Case, Right Occasion" campaign, increased productivity, sharpened creative messaging and boosted brand visibility and credibility across tech and fashion media.

Case-Mate

Nicole Love

VP Product Development