Case Study: Puma achieves a broader, more flexible colour range with WGSN Coloro

Helping the third largest sportswear manufacturer in the world navigate colour

Puma, the third largest sportswear manufacturer in the world, needed a broader colour range to match its joyful, colourful brand ethos. With its previous supplier, the team had limited options and often had to repeat colours because they lacked access to new shades. WGSN’s Coloro service was used to help address this challenge.

WGSN, through Coloro, gave Puma access to 35% more colours via a standard library of 3,500+ colours compared with 2,600 from the previous supplier. The intuitive system helped Puma designers quickly find the exact colour they needed, while also giving them the flexibility to create custom colours for added newness.

Puma

Melissa Tvirbutas

Global Head of Color & Material Design-Footwear