Case Study: Buttonscarves triples sales with WGSN's live-selling and product trend insights

Resilience through creative engagement strategies and playful product design

Buttonscarves is a premium Indonesian fashion and lifestyle brand that sells hijabs, modest wear, and accessories for modern women. When the pandemic caused retail sales to drop by 60% during Indonesia’s lockdowns, the brand needed to quickly shift offline customers online. Inspired by WGSN’s Brand Strategies report and using WGSN product and trend insights, Buttonscarves set out to build a stronger digital sales approach.

WGSN helped Buttonscarves implement livestream shopper-tainment and use color, prints, patterns, and product development forecasts to create more marketable products. As a result, live-selling became its key sales strategy, tripling sales, while WGSN-inspired launches such as the Alma Flap Bags and Wonderful Harmony Collection nearly sold out within a month.

Buttonscarves

Linda Anggreaningsih

Chief Executive Officer