Piano is a fast-growing enterprise SaaS company headquartered in New York City. Their award-winning software powers hundreds of leading media websites including GateHouse, Business Insider, Grupo Abril, NBC, Condé Nast, Bloomberg, The Economist, and Hearst enabling them to analyze user behavior and take action via customized digital experiences to maximize revenue.
Piano B2B Case Studies & Customer Successes
Case Studies
Showing 25 Piano Customer Success Stories
Why AAAS Introduced a Metered Paywall
American Association for the Advancement of Science (AAAS)

Accelerating digital growth with a privacy-friendly, user-centric strategy
Bien'ici
Régis Sébille
Web Analytics & Data Manager

How Piano Helped Fuel Its Premium Ad-Light Experience
Bonnier Corporation
David Ritchie
Executive Vice President

Business Insider, The Paywall Optimization Strategy That Led to Increased Engagement, Subscriptions and Revenue
Business Insider

How CAFE Insider Reached More Than 15,000 Members During Its First 90 Days
CAFE Insider Podcast
Geoff Isenman
Chief Business Development Officer

How Crain Communications uses pricing research to grow revenue
Crain Communications
Veebha Mehta
Chief Marketing Officer

How Piano powered the launch of a new revenue stream, exceeding annual goals in a matter of months
Der Standard
Florian Stambula
Head of Digital Subscription Products

How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business
Forbes
Nina La France
SVP Consumer Marketing & Business Development

How Funke Mediengruppe’s new subscription strategy helps finance local journalism
Funke Mediengruppe’s
Stephan Thurm
Chief Executive Officer

How They Built a New Digital Model With the Help of Piano
Golf Digest
Chris Reynolds
General Manager

How Inside Philanthropy Grew Revenue by 58%
Inside Philanthropy
David Callahan
Founder and Editor

Analytics driving growth from piloting to personalization
L’Équipe
Romain Lhote
Head of Data

Driving content strategy with an analytics approach
Le Monde
Pierre Buffet
Head of Digital Studies

Simple and effective analytics tactics for rapid data mining
Le Parisien

How Piano Helped Mediahuis Achieve a 26% Higher CTR with Targeted Campaigns
Mediahuis
Geert Desager
Strategy Director

How Philly and Boston Magazines Pivoted to a Reader Revenue Model
Philadelphia Magazine
Paul Lopreiato
Associate Director of Audience Products and Analytics

Financial Times-Backed News Site Sifted Launches Paywall with Piano
Sifted
John Thornhill
Co-Founder and Editorial Director

TechCrunch - Customer Case Study
TechCrunch
Travis Bernard
Head of audience development

TechCrunch - Customer Case Study
TechCrunch
Travis Bernard
Head of audience development

How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences
The Daily Beast
Lauren Bertolini
Chief Product Officer

How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks
The Daily Memphian
Eric Barnes
Chief Executive Officer
The Hustle - Customer Case Study
The Hustle
John Dunkel
Lead product manager

The Hustle - Customer Case Study
The Hustle
John Dunkel
Lead product manager

How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand
The Spectator
Tom Morgan
Director Of Digital

How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups
Winnipeg Free Press
Christian Panson
VP Digital & Technology

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