Case Study: TechCrunch launches Extra Crunch premium subscription and boosts engagement with Piano

TechCrunch - Customer Case Study

TechCrunch, the long-standing technology and startup news site with a thriving events business and about 15 million monthly active users, wanted to offer a paid, premium experience to better serve and monetize its audience. On February 12, 2019, TechCrunch launched Extra Crunch — a subscription product with exclusive deep-dive content, event discounts, and new reading tools — built on Piano's platform for digital media.

Piano implemented the subscription and content-delivery infrastructure that powers Extra Crunch, enabling features like Rapid Read and List Builder and integrated event savings. By using Piano, TechCrunch was able to monetize its large audience, convert readers into paying members, and deliver a premium experience to its user base of roughly 15 million monthly active users.

TechCrunch

Travis Bernard

Head of audience development