Case Study: Le Parisien achieves a 30% boost in search engine traffic with Piano

Simple and effective analytics tactics for rapid data mining

Le Parisien, a major French newspaper with over 110 million monthly visits across desktop, mobile web and apps, needed to move quickly from data to decisions to support its subscription and affiliation business model. The Audience team — which serves Product, Subscription and Editorial groups — faced challenges in democratizing analytics, improving site ergonomics and reading experience, and strengthening SEO while answering high volumes of nontechnical requests.

Using Piano’s reporting to publish daily, team-specific dashboards (no user accounts or tagging knowledge required) the team gained unified visibility across three sites and devices and applied analytics to UX and editorial choices. This enabled real-time automated monitoring and faster error detection, optimized content-block placement and navigation, and ultimately boosted engine traffic by 30%.

Le Parisien