Case Study: The Hustle achieves a successful launch of Trends — an affordable, actionable subscription that engages its community and surfaces entrepreneurial opportunities — with Piano

The Hustle - Customer Case Study

The Hustle, a media brand that grew from an events company into a widely read newsletter, set out to launch a premium subscription product that could deliver high-value, forward-looking market insights and community features without the six-figure price tag of legacy research providers. The challenge was to turn deep industry data and actionable case studies into an affordable, engaging product that helps entrepreneurs discover and act on opportunities while also fostering community connections.

The solution was Trends, powered by Piano: a Netflix-style subscription built after extensive user interviews and prototype case studies, offering deeper reports, new tools, and community features for sharing projects and finding co-founders or investors. Launched to The Hustle’s 1M+ readers in June, the initial content debut resonated with audiences, driving engagement and validating the product’s ability to provide actionable intelligence at an accessible price.

The Hustle

John Dunkel

Lead product manager