Case Study: The Spectator achieves omnichannel, personalized digital subscription growth with Piano

How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

The Spectator, the world's oldest weekly magazine, faced the challenge of extending its centuries-old brand into digital while building a scalable subscription business that preserved its editorial philosophy. They needed to optimize onsite experiences and deploy flexible paywalls and metered journeys to convert digital readers across multiple channels.

Using Piano’s end-to-end subscription platform, benchmark data, templates and segments, The Spectator launched real-time, personalized experiences and customized paywalls across web, email, podcasts, newsletters, print and events. The result was a successful omnichannel subscription model, improved customer journeys, time and resource savings for the team, and plans to expand Piano-driven personalization and orchestration across the business.

The Spectator

Tom Morgan

Director Of Digital