Case Study: Bien'ici achieves rapid digital growth and 31% more leads with Piano

Accelerating digital growth with a privacy-friendly, user-centric strategy

Bien'ici, founded in 2015, is a French real estate portal that connects private individuals and professionals through immersive, personalized property listings. With a subscription-based model for real estate pros, the company needed to drive massive, rapid digital growth while structuring that growth around user-centric acquisition and UX—and to do so with a privacy-by-design approach to earn user trust.

By adopting Piano’s privacy-friendly, user-centric analytics and a 360° customer view, Bien'ici optimized content, UX and ad spend (cross-referencing Piano and AdWords to focus SEA on high-fit geographies). The changes delivered clear business impact: +31% leads in 2020 vs 2019, SEO traffic that doubles each year, about 12 million monthly visits (110M+ annually) and strengthened conversions, retention and repeat visits, making Bien'ici the third-largest French real estate portal.

Bien'ici

Régis Sébille

Web Analytics & Data Manager