MadKudu

MadKudu is an actionable lead scoring platform for marketing ops teams looking to create frictionless B2B customer journeys. With MadKudu, they use data, science, and an innovative playbook to do things like identifying the 10% of accounts that will make 90% of the revenue, putting VIP visitors in touch with sales without friction, or personalizing outreach based on customer needs.

Case Studies

Showing 13 MadKudu Customer Success Stories

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Algolia orchestrating sales and marketing alignment to move upmarket with MadKudu

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Chartio Increases Product Trial Conversion to Paying Customers by 40%

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Codeship helps more users stay engaged using MadKudu moments‍

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Drift generates 90% of their pipeline from 25% of their leads

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MadKudu lead scoring increases Sales Accepted Leads(SALs) by 85%‍

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MadKudu identifies 35% of leads Gusto sellers do not impact‍

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Instapage increases its conversion rate by 18% with MadKudu Customer Fit

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InVision turns to Marketing Qualified Accounts for the Enterprise

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MarketMuse Generates 2x More Qualified Opportunities with MadKudu

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Outreach boosts conversion rates by 45% with MadKudu‍

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Pipedrive increases its sales team efficiency by 33% with MadKudu Customer Fit

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Segment generates 60% more sales opportunities from qualified demos with MadKudu Fastlane

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UXPin increases free trial conversion rate by 21%

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