MadKudu B2B Case Studies & Customer Successes

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MadKudu is an actionable lead scoring platform for marketing ops teams looking to create frictionless B2B customer journeys. With MadKudu, they use data, science, and an innovative playbook to do things like identifying the 10% of accounts that will make 90% of the revenue, putting VIP visitors in touch with sales without friction, or personalizing outreach based on customer needs.

Case Studies

Showing 13 MadKudu Customer Success Stories

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Algolia aligns sales and marketing to move upmarket with MadKudu

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Chartio Increases Product Trial Conversion to Paying Customers by 40%

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Codeship retains at-risk users with MadKudu

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Drift achieves 90% of pipeline from 25% of leads with MadKudu

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Geckoboard achieves 85% more Sales Accepted Leads with MadKudu

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Gusto boosts sales efficiency with MadKudu

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Instapage increases conversion rate by 18% with MadKudu

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InVision identifies high-value enterprise accounts with MadKudu

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MarketMuse Generates 2x More Qualified Opportunities with MadKudu

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Outreach boosts conversion rates by 45% with MadKudu

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Pipedrive boosts sales team efficiency by 33% with MadKudu Customer Fit

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Segment achieves 60% more qualified demos with MadKudu Fastlane

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UXPin boosts free trial conversion by 21% with MadKudu

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