Case Study: Outreach boosts conversion rates by 45% with MadKudu

Outreach boosts conversion rates by 45% with MadKudu‍

Outreach, a sales engagement platform based in Seattle, wanted to strengthen its inbound pipeline as content-driven traffic and downloads grew. The team’s existing lead capture forms required visitors to manually enter details like company name and team size, creating friction and a suboptimal experience for high-intent prospects. They turned to MadKudu to improve qualification and routing while reducing this manual burden.

MadKudu connected to Outreach’s Segment account and dynamically enhanced Marketo forms using madkudu.js, enriching leads in real time with firmographic and predictive data from the lead’s email. It only surfaced missing fields when needed and added an opt-in demo checkbox for strong-fit leads, creating a more tailored experience. After running an A/B test, Outreach saw a 45% increase in conversion rates, showing a clear measurable impact from MadKudu’s solution.

Outreach