Case Study: Codeship retains at-risk users with MadKudu

Codeship helps more users stay engaged using MadKudu moments‍

Codeship, a hosted Continuous Delivery platform for software teams, wanted to improve onboarding and conversion by proactively helping users who were getting stuck. Before MadKudu, the team used Intercom and behavior-based messaging, but their approach was still mostly reactive, and many struggling users left without ever asking for help.

MadKudu connected with Codeship’s Intercom and Mixpanel data in minutes, analyzed user behavior, and identified an “I’m done trying” moment: five failed builds within 24 hours. Codeship used this MadKudu trigger to launch a proactive support campaign in Intercom, resulting in an 80% viewed rate, a 19% response rate, and 72% of at-risk users increasing their successful builds after the outreach.

Codeship