Case Study: Pipedrive boosts sales team efficiency by 33% with MadKudu Customer Fit

Pipedrive increases its sales team efficiency by 33% with MadKudu Customer Fit

Pipedrive, a CRM platform for small- to medium-sized businesses, needed a better way to identify which trial signups were likely to become high-value customers. Before using MadKudu, the team relied on self-reported company size to route leads, but this created many false positives and missed smaller-looking accounts that were actually buying 20+ seats.

MadKudu’s Customer Fit product integrated with Pipedrive and Segment to enrich leads and predict conversion potential, helping the team route contacts into the right onboarding and sales paths. By focusing sales effort on the highest-potential leads, Pipedrive increased sales team efficiency by over 33%, and MadKudu’s scoring showed that the top 6% of leads represented 56% of 20+ seat conversions.

Pipedrive

Kair Käsper

Customer Life Cycle Manager