Case Study: UXPin boosts free trial conversion by 21% with MadKudu

UXPin increases free trial conversion rate by 21%

UXPin, a product design platform, faced the challenge of increasing the conversion rate of its 7-day free trials. Despite having a successful marketing operation and a large number of signups, they sought to use advanced data analytics from MadKudu to better understand user behavior and guide trial users toward finding value in their product.

MadKudu analyzed user behavior to identify the key actions that led to conversion. UXPin used these insights to create targeted email campaigns via Marketo, which were automatically personalized with recommended next steps. An A/B test showed this new approach delivered a 21% increase in conversion rate, resulting in thousands of dollars of additional monthly recurring revenue for UXPin.

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