Case Study: Geckoboard achieves 85% more Sales Accepted Leads with MadKudu

MadKudu lead scoring increases Sales Accepted Leads(SALs) by 85%‍

Geckoboard, a UK-based software company, helps teams build accessible KPI dashboards for data-driven decision-making. As its successful product attracted thousands of trial customers each month, the sales and customer success teams struggled to identify which leads were truly qualified, often missing strong prospects while spending time on unlikely conversions.

MadKudu provided predictive lead scoring by connecting Mixpanel and Salesforce and analyzing customer data and in-app behavior to identify high-potential leads, likely buyers, upsell opportunities, and churn risks. With MadKudu’s models surfaced in Salesforce, Slack, and Intercom, Geckoboard increased Sales Accepted Leads (SALs) by 85% and improved sales productivity by helping teams focus on the right customers.

Geckoboard