Case Study: Segment achieves 60% more qualified demos with MadKudu Fastlane

Segment generates 60% more sales opportunities from qualified demos with MadKudu Fastlane

Segment, the customer data platform company, was already using MadKudu across its sales process, but its demo request flow still relied on a standard contact form and delayed follow-up. The challenge was to improve the conversion from “demo requested” to “demo held,” especially for high-intent, qualified leads, and generate more pipeline from its request-a-demo and contact-sales pages.

MadKudu solved this by implementing Fastlane on Segment’s demo and contact-sales forms, integrating it with Chili Piper to surface the right calendar in real time for qualified prospects. When a lead qualified, MadKudu triggered a pop-up that let the prospect book a meeting immediately, creating a faster, more personalized experience. After a two-month A/B test, Segment saw a 60% lift in qualified pipeline creation from demo requests, or a 60% increase in qualified demos, confirmed using a one-sided chi-test.

Segment