Case Study: Drift achieves 90% of pipeline from 25% of leads with MadKudu

Drift generates 90% of their pipeline from 25% of their leads

Drift, a Boston-based software company with 460 employees, uses conversational marketing to help businesses talk to prospects in real time. With thousands of leads coming in each week, Drift’s sales team didn’t have the bandwidth to engage everyone, and the marketing ops team needed a better way to identify which leads were worth a sales conversation.

MadKudu helped Drift score leads in real time and route them into Salesforce so the sales team could focus on the best opportunities. The results were significant: MadKudu showed that 25% of leads generated 90% of Drift’s pipeline, helping the company prioritize outreach, align marketing and sales around a common metric, and support 50% year-over-year revenue growth.

Drift