Case Study: Instapage increases conversion rate by 18% with MadKudu

Instapage increases its conversion rate by 18% with MadKudu Customer Fit

Instapage, a software company in San Francisco, wanted to lower customer acquisition costs and better identify which free-trial signups were most likely to convert. With a high volume of leads spanning SMBs to enterprise accounts, its team needed a more reliable way to spot high-potential prospects and guide them into the right onboarding experience. Instapage used MadKudu Customer Fit to help solve this challenge.

MadKudu integrated with Instapage’s Segment and sales systems to enrich leads, predict conversion likelihood and optimal plan, and surface the top 10% of leads driving 66% of revenue. Instapage then used these scores to route leads into self-service, low-touch, or high-touch onboarding flows through Autopilot. With MadKudu, Instapage improved customer success efficiency and achieved an 18% increase in overall conversion rate.

Instapage