Sprout Social Influencer Marketing B2B Case Studies & Customer Successes

Sprout Social Influencer Marketing is an essential part of many brands’ strategy. Yet, almost half struggle to measure the effectiveness of their influencer campaigns. Which makes it hard to secure future buy-in or make the case for continuing current influencer marketing efforts.

Case Studies

Showing 12 Sprout Social Influencer Marketing Customer Success Stories

BEYONDinfluence sparks viral awareness (4.8M views, +50% engagement) with Sprout Social Influencer Marketing

BEYONDinfluence

Bloom achieves 100% ROI and improved App Store Optimization with Sprout Social Influencer Marketing

Bloom

Bobbi Brown achieves scalable influencer marketing and higher ROI with Sprout Social Influencer Marketing

Bobbi Brown

Buff City Soap achieves 1.4M TikTok reach and increased brand awareness with Sprout Social Influencer Marketing

Buff City Soap

How Care to Beauty mastered global reach with Sprout Social’s Influencer Marketing

Care to Beauty

Anistalda Gomes

Creative Content Lead

Coty (Gucci Beauty) achieves viral TikTok reach and 16.8% engagement to raise awareness of online grooming with Sprout Social Influencer Marketing

Coty

Leading Beauty Conglomerate achieves streamlined influencer approvals and scalable activation of high‑value creators with Sprout Social Influencer Marketing (Tagger)

Leading Beauty Conglomerate

Leading Cosmetics Brand achieves streamlined influencer workflows and higher ROI with Sprout Social Influencer Marketing (Tagger)

Leading Cosmetics Brand

Lippe Taylor achieves data-driven, AI-enhanced influencer marketing with Sprout Social Influencer Marketing

Lippe Taylor

Corey Martin

Managing Director of Creator Marketing

Madden Media achieves millions of impressions and measurable earned-media impact to inspire travelers with Sprout Social Influencer Marketing

Madden Media

Josh Johnson

Associate Director, Creative Services

SlumberPod achieves unconstrained affiliate program growth with Sprout Social Influencer Marketing

SlumberPod

Lindsey Negard

Marketing Manager

Trello achieves 97% 24-hour Twitter reply rate with Sprout Social Influencer Marketing

Trello

Brian Cervino

Product Marketing Manager

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