Sprout Social Influencer Marketing
12 Case Studies
Case Study: Buff City Soap achieves 1.4M TikTok reach and increased brand awareness with Sprout Social Influencer Marketing
A Sprout Social Influencer Marketing Case Study
Buff City Soap - Customer Case Study
Buff City Soap, a handcrafted soap and body care brand, wanted to increase brand awareness and engagement on TikTok during the 2022 holiday season. To achieve this, they partnered with Sprout Social Influencer Marketing to run a TikTok-focused influencer program using Sprout Social Influencer Marketing’s pixel links and creator-driven content.
Sprout Social Influencer Marketing enlisted two TikTok creators (AbraidedBlonde and Crystalottv), used pixel links to target and measure the most relevant audiences, boosted creator posts with Spark Ads, and optimized toward views and interest-based targeting. The campaign reached about 1.4 million people, produced longer watch times at a lower cost, and drove clicks to Buff City Soap’s profile and website, delivering clear gains in awareness and engagement.
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