Case Study: Bobbi Brown achieves scalable influencer marketing and higher ROI with Sprout Social Influencer Marketing

Bobbi Brown - Customer Case Study

Bobbi Brown partnered with Sprout Social Influencer Marketing to streamline and scale its influencer marketing programs. The brand needed help finding creators with true audience affinity, consolidating content approvals and collaboration, tracking payments and deliverables, and obtaining reliable measurement — all challenges Sprout Social Influencer Marketing addressed with its data-driven influencer platform (discovery, content-approval workflows, CRM and Pixel integration).

Sprout Social Influencer Marketing centralized discovery, activation, content collection/approval, payment tracking and ROI measurement, enabling global campaigns with faster workflows and clearer collaboration. Campaign highlights include one program with 706 sponsored posts, ~1M impressions and a 2.5% engagement rate (38.7K engagements) and another with 191 posts, 4.5M impressions and a 1.4% engagement rate (212K engagements); overall Bobbi Brown saw continuous social growth, over 14K sponsored engagements and 15K+ organic mentions in the year.

Bobbi Brown