Case Study: Lippe Taylor achieves data-driven, AI-enhanced influencer marketing with Sprout Social Influencer Marketing

Lippe Taylor Successfully Blends Strategy, Creator Data & Ai Using Tagger

Lippe Taylor, an agency celebrated for its Earned Marketing™ approach, needed richer influencer insights than the discovery‑only tools they’d used previously. To consolidate discovery, campaign management, payments and strategic planning, Lippe Taylor adopted Tagger from Sprout Social Influencer Marketing to bring data and workflow cohesion to their creator marketing efforts.

Sprout Social Influencer Marketing’s Tagger supplied robust analytics (5 W’s reports, Profile Tool, competitive analysis), automated campaign and payment workflows, and integrated with Lippe Taylor’s AI systems like StarlingAI and the new /prompt. offering. The platform helped deepen creator relationships and improve negotiation and strategy — powering campaigns that reached 1.2M subscribers and achieved a 16.38% Instagram engagement rate, while streamlining execution and reporting.

Lippe Taylor

Corey Martin

Managing Director of Creator Marketing