Case Study: Madden Media achieves millions of impressions and measurable earned-media impact to inspire travelers with Sprout Social Influencer Marketing

Madden Media Uses Tagger to Inspire Travelers to Visit Client Destinations

Madden Media, a 40‑year agency serving 200+ travel and tourism organizations, needed a centralized, end-to-end way to source, vet and verify influencers and to accurately measure campaign impact as their creator programs scaled. To address this, Madden partnered with Sprout Social Influencer Marketing and adopted Tagger’s Signals platform to streamline influencer discovery, activation and reporting with trusted social API data.

Sprout Social Influencer Marketing deployed Tagger Signals — a dataset with 11B+ historical posts and 50+ filters — enabling Madden to automate workflows, adapt to algorithm changes, and optimize creator selection. Results included high-impact campaigns such as Loudoun County (577K+ impressions, 257K+ video views, 12M+ potential reach, >$64K earned media value), the Finger Lakes (352K impressions, 7M+ potential reach, >$267K EMV) and Visit Tampa Bay (1.2M video views, $550K+ pre-event EMV), demonstrating measurable ROI and real-time reporting that let Madden scale influencer programs effectively.

Madden Media

Josh Johnson

Associate Director, Creative Services