Case Study: Leading Beauty Conglomerate achieves streamlined influencer approvals and scalable activation of high‑value creators with Sprout Social Influencer Marketing (Tagger)

Leading Beauty Conglomerate Uses Tagger to Activate the Right Influencer at Scale

Leading Beauty Conglomerate engaged Sprout Social Influencer Marketing to streamline and scale its influencer programs, particularly around influencer/content approvals, creator collaboration, and discovering creators whose audiences showed true affinity for the fashion houses the brands target. The company sought a single, data-driven platform to find specific high-value influencers, centralize content collection and approvals, and better measure campaign outcomes.

Sprout Social Influencer Marketing deployed its Tagger platform (Signals social intelligence) to provide robust discovery filters, centralized content-approval links, creator and collaborator portals, and real-time reporting. The solution saved the team countless hours, created a clear approval workflow, and enabled the conglomerate to discover and activate elite influencers at scale—driving continuous growth across social platforms, increasing the volume of premium sponsored content, and improving campaign ROI tracking.