Case Study: BEYONDinfluence sparks viral awareness (4.8M views, +50% engagement) with Sprout Social Influencer Marketing

BEYONDinfluence - Customer Case Study

BEYONDinfluence partnered with Sprout Social Influencer Marketing to launch Amber Alert Europe’s #5StepChallenge on TikTok to raise awareness about online grooming and missing children. Their main challenge was finding relevant creators within specific geographic areas who had a strong affinity for dance/movement and healthy account metrics, and they lacked a data-driven way to compare and measure creators before the campaign.

By using Sprout Social Influencer Marketing’s Tagger platform, BEYONDinfluence identified and managed 30 TikTok creators, running a one-month campaign that generated 4,798,011 views, 806,876 engagements, a 16.79% overall engagement rate (up from 8.71% previously, a ~50% increase) and a 24.33% peak engagement rate. Sprout Social Influencer Marketing’s platform also streamlined campaign management, reporting and creator benchmarking, saving time and resources and delivering measurable real-world impact.

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