How BuzzFeed’s Entertainment Group took shoppable content monetization mainstream, without compromising the trust of their readers
BuzzFeed
Jessica Probus
Director of Market & Nifty

Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it helps grow a revenue stream that can contribute as much as a quarter of a publisher’s overall revenue, which enables publishers to be less dependent on advertising. Its technology automatically earns publishers a share of sales they drive through product links in commerce-related content created by editors. The platform is a one stop solution providing the technology and the data to start, grow and successfully scale a content commerce strategy across desktop, tablet and mobile.
Showing 10 Skimlinks Customer Success Stories
BuzzFeed
Jessica Probus
Director of Market & Nifty
Daily Mail
Lisa Potter
Femail Fashion Finder Editor
Dennis Publishing
Jenny Clements
Head of Partnerships & Affiliates
Gear Patrol
IDG
Simon Jary
Publishing Director
Inverse
Michael Cahill
Head of Audience
Mumsnet
James Smith
Head of eCommerce
Netmums
Nikki Leste
Client Services Director
New York Magazine
Camilla Cho
Executive Director of Business Development & Strategy
Raindrops of Sapphire
Lorna Burford
Owner
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