Case Study: New York Magazine boosts ecommerce revenue with Skimlinks

How to create a new brand to drive ecommerce revenue without jeopardising your old one

New York Magazine launched The Strategist in November 2016 as a dedicated commerce brand to grow ecommerce revenue without undermining the trust and editorial authority of its core publication. To support this effort, the company worked with Skimlinks, using its affiliate and commerce monetization platform along with data and merchant insights to better understand what products, price points, and categories would resonate with its audience.

Skimlinks helped New York Magazine optimize commerce content through rigorous data analysis, merchant communications, and publishing-industry expertise, while keeping editorial teams aligned with audience needs. The results were strong: affiliate revenue grew 121% year over year from 2015 to 2016, earnings-per-click were 183% higher than the network average, and the success helped justify expanding commerce across multiple media brands.

New York Magazine

Camilla Cho

Executive Director of Business Development & Strategy