Case Study: Dennis Publishing Achieves 4x Affiliate Revenue Growth with Skimlinks

How a leading consumer magazine publisher placed the user at the center of their e-commerce efforts and drove a 4x increase in affiliate revenue in the process

Dennis Publishing, a leading UK consumer magazine publisher, wanted to diversify revenue beyond print and scale its e-commerce and affiliate efforts across a wide portfolio of brands. To do this while preserving editorial integrity, it partnered with Skimlinks and used its affiliate marketing platform to help turn service journalism and product content into revenue-generating commerce opportunities.

Skimlinks implemented a catch-all, easy-to-deploy affiliate solution supported by strategic guidance from its publisher team, helping Dennis identify growth areas and build a centralized, data-driven commerce strategy. The result was a 4x increase in affiliate revenue year over year, a 5x increase in transaction volume, improved revenue per click from technology-focused content, and enough commercial momentum to secure C-level approval for a dedicated Commerce Editor role.

Dennis Publishing

Jenny Clements

Head of Partnerships & Affiliates