Case Study: Netmums Achieves Seamless Forum Monetization with Skimlinks

How parenting network Netmums seamlessly monetizes its online forum

Netmums, the U.K.-based parenting network with a large online forum, needed a way to monetize its community content without manually creating affiliate links or disrupting the user experience. The challenge was especially tough because the forum contained thousands of product mentions across millions of monthly page views, making manual affiliate management too time-consuming to be worthwhile. Skimlinks was the vendor used to help solve this problem.

Netmums implemented Skimlinks on its forum using a simple “set and forget” setup that automatically turned product mentions into affiliate links. As a result, Skimlinks helped create more than 30,000 unique affiliated links and drove over 110,000 products sold through the forum, giving Netmums a scalable new revenue stream with minimal ongoing effort.

Netmums

Nikki Leste

Client Services Director