Case Study: Inverse grows commerce revenue and balances editorial mission with Skimlinks

Balancing Commerce and Content while staying true to their Editorial Mission

Inverse, the digital media brand, began building commerce initiatives in late 2017 and quickly saw the opportunity to grow revenue without losing sight of its editorial mission. The team’s main challenge was balancing strong commerce performance with content that helped make its audience smarter, while staying true to its trusted voice.

To support that strategy, Inverse partnered with Skimlinks and used Skimlinks Editorial Commerce Content to test a wide range of product categories and create commerce pieces that fit its site standards. Skimlinks helped save time, expand Inverse’s catalog of commerce content, and support revenue growth; Inverse reported that commerce revenue quadrupled in the second half of 2018 versus the first half.

Inverse

Michael Cahill

Head of Audience