Case Study: Daily Mail boosts commerce revenue and engagement with Skimlinks

The Meghan Markle effect on Daily Mail Fashion Finder

Daily Mail used Skimlinks to power its Fashion Finder commerce content and address a challenge common to publishers: managing affiliate links across many brands while keeping the shopping experience fast, relevant, and editorially consistent. The team wanted an easy way to engage readers with shoppable content, but lacked a universal affiliate system and had to create links manually with limited access to performance analytics.

With Skimlinks’ Editor Toolbar and Publisher Hub, Daily Mail was able to quickly convert links, identify merchants offering better rates, and track which products and brands readers were most interested in. Skimlinks helped the team optimize around high-profile fashion moments like Meghan Markle’s wardrobe, driving strong engagement and more sales, including an over 8% conversion rate to Givenchy for Meghan’s wedding dress and strong performance for other featured items.

Daily Mail

Lisa Potter

Femail Fashion Finder Editor