Case Study: IDG achieves 115% affiliate revenue growth with Skimlinks

How a world leading technology publication monetized its eight media brands – including Macworld and PC Advisor – to bring comtent to 22 million professionals across the UK and beyond

IDG Publishing, a leading digital technology publisher with eight media brands reaching 22 million professionals, wanted to grow revenue from its content without compromising editorial quality. Working with Skimlinks, IDG aimed to better monetize its audience interest in products and retailers through a more data-driven commerce strategy.

Skimlinks helped IDG use granular affiliate data to identify what their readers were most likely to buy and where revenue was being generated, enabling the team to focus on service journalism and commerce-led content. The results were significant: IDG reported 115% year-on-year growth in affiliate revenue, e-commerce accounted for 30% of the consumer division’s total revenue, and December 2016 affiliate revenue exceeded the entire 2015 financial year.

IDG

Simon Jary

Publishing Director