Case Study: Gear Patrol boosts affiliate conversions and revenue with Skimlinks

How lifestyle magazine Gear Patrol leads an image-based commerce-related content strategy

Gear Patrol, a daily lifestyle magazine for men, needed a way to monetize commerce-related content with limited resources while still focusing on engaging storytelling. The team wanted to earn commissions from product sales and ensure their efforts delivered a positive return, so they turned to Skimlinks to help manage affiliate monetization.

Using Skimlinks, Gear Patrol added automatically generated affiliate product links to image-focused content and buying guides, pairing original imagery with direct retailer links. This approach helped improve engagement and commerce performance, driving a 22% increase in conversions on items with original imagery and a 92% year-over-year increase in affiliate revenue.

Gear Patrol