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Alpha enables organizations to make smarter product decisions. Fortune 500 organizations rely on their platform to effortlessly test and learn what users want so that they’re investing in the right products, features, and experiences.
Alpha B2B Case Studies & Customer Successes
Case Studies
Showing 15 Alpha Customer Success Stories
AARP launches Confetti and validates new product ideas with Alpha
AARP
Alanna Ford
Innovation Product Manager
Ad Council drives consumer insight and campaign impact with Alpha
Ad Council
Anastasia Goodstein
Senior Vice President, Digital Services/Product Manager
To reinvent healthcare, Cambia first reinvented itself How they built a culture of innovation
Cambia Health Solutions
Max Janasik
Vice President of Innovation
Humana scales experimentation and user insights with Alpha
Humana
Ben Singer
Innovation Design Strategist
LendingTree improves speed-to-insight and smarter product decisions with Alpha
LendingTree
Charles Battle
Senior Director of Product Management
MRLN achieves 3x faster product validation with Alpha
Marlin Business Services Corp.
Philip Charles-Pierre
Chief Executive Officer
Northwestern Mutual boosts digital adoption and advisor engagement with Alpha
Northwestern Mutual
Lori Makinen
Director of Product Specialist Team
Northwestern Mutual accelerates digital transformation with Alpha
Northwestern Mutual
Charles Worman
Senior Director of Website Marketing
Northwestern Mutual improves prospect onboarding and personalization with Alpha
Northwestern Mutual
Sandra Lin
Senior Product Director
Progressive Leasing improves email user experience with Alpha
Progressive Leasing
How Rhino Found Their Moment and Their Voice with Alpha
Rhino
Paraag Sarva
Co-Founder
How Alpha helped Toggle speed up product development, reducing a projected launch from 18 months to 5 months
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Michelle Dornfeld
Head of Business Development
Truveris boosts OneRx engagement and validates features with Alpha
Truveris
Sunil Parekh
Vice President of Product
WellMatch achieves faster, data-driven product innovation with Alpha
WellMatch
Etugo Nwokah
Chief Product Officer
Willis Towers Watson accelerates innovation with Alpha
Willis Towers Watson
Karen O’Leonard
Head of Innovation
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