Case Study: Truveris boosts OneRx engagement and validates features with Alpha

How does Truveris validate new features and drive user engagement for its award-winning app OneRX?

Truveris, the New York-based health technology company behind the award-winning OneRx app, needed a faster, more reliable way to validate new product ideas and understand user behavior. Its team wanted to assess assumptions about prescription shopping and pharmacy selection, but their existing research process was slow, expensive, and limited in scope.

Using Alpha’s platform, Truveris gained on-demand access to its target audience of 45–65 year olds who had filled a prescription in the last year, along with interactive prototype testing support. Alpha helped the team get user feedback in two days instead of two weeks, validate UX variants, and make data-driven product decisions that increased sessions per user, medications saved, searches, and discounts redeemed.

Truveris

Sunil Parekh

Vice President of Product